![]() In Healthcare, if we look at the global trend of declining reimbursement an increasing costs, we might conclude the market is not growing. There’s a lot of emphasis on the term “market,” so let’s explore that a little. The vertical axis is for annual market growth rate (not individual businesses), and the horizontal axis is for a business’s market share within a given market. Let’s take a look at this two by two matrix. Deceptively simple, the entire theory could be written on a napkin. It’s essentially the Growth-Share Matrix, also known as the “Boston Box,” which was developed by the Boston Consulting Group in 1970. His book, Star Principle, outlines his philosophy and strategy. Richard Koch is a wealthy investor who turned $4 million dollars into billions with only a handful of investments. Could a 50 year-old theory apply to the business you own or manage? Actually, yes.
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